These athletes, a mix of emerging talent and seasoned champions, earn huge sums of money through tournament wins and commercial partnerships. Their global influence extends beyond the game, making them some of the most recognizable and highly paid figures in the sport. Here is a list of the highest earners in tennis today.
List of the highest paid tennis players in the world
Source: Forbes Magazine
See the richest tennis players
Carlos Alcaraz
As a rising star in tennis, Carlos Alcaraz has drawn comparisons to fellow Spaniard Rafael Nadal, particularly for his prowess on clay. This year, those similarities deepened as the pair faced off in a Netflix exhibition match in March, paired up in doubles at the Paris Olympics in July, and Alcaraz took Nadal’s French Open title in June.
Alcaraz, who also won Olympic silver in singles and is currently ranked third in the world, is favored to win the US Open, which would be his third title of the year. Netflix is already planning a documentary about him for release next year.
Novak Djokovic
Novak Djokovic had a historic year, becoming the ATP Tour’s year-end No. 1 for the eighth time and the oldest No. 1 in tour history. He extended his record for most weeks at No. 1 to 428 and added an Olympic gold medal to his resume, earning a $218,000 bonus from Serbia. Currently ranked No. 2, Djokovic has parted ways with his longtime agent but still has lucrative endorsement deals with brands such as Asics, Head, Hublot and Lacoste.
He also launched “Sila,” a series of electrolyte hydration cubes with sponsor Waterdrop, and founded the Association of Professional Tennis Players, which recently secured access to more than 1,500 airport lounges for its members. A Djokovic museum in Belgrade is also under discussion.
Coco Gauff
Coco Gauff’s breakout year included winning the 2023 US Open singles title and the French Open doubles title, cementing her status as a rising star. Ranked third in women’s singles and 15th in doubles, Gauff has 11 long-term partnerships, including current deals with Carol’s Daughter, Naked Brand juice and Fanatics. She also launched a clothing line with American Eagle. Gauff was one of Team USA’s flag bearers at the Paris Olympics alongside LeBron James and will be featured on a limited-edition Wheaties box.
Iga Swiatek
Iga Swiatek won her fourth French Open title in June and a bronze medal at the Paris Olympics, adding to her nearly $11.7 million in prize money over the past year. She expressed concern about the demanding schedule of women’s tennis, despite her impressive earnings. Off the court, Swiatek has expanded her portfolio by partnering with Lego and Lancôme.
Jannik the Sinner
Jannik Sinner’s year was one of ups and downs. He won the Australian Open, becoming the first Italian to win a Grand Slam in 48 years, and reached No. 1 in the singles rankings in June. However, a positive steroid test, later linked to contamination, forced him to forfeit his earnings at Indian Wells. Despite these challenges, Sinner’s endorsements of La Roche-Posay, De Cecco pasta, Gucci, Lavazza coffee, and Rolex remained strong.
Rafael Nadal
Rafael Nadal’s future in tennis remains uncertain as he nears retirement, having withdrawn from this month’s US Open. Despite playing just six ATP Tour events in 19 months, Nadal’s long-standing relationships with sponsors such as Kia and new deals with Infosys and Playtomic have kept his earnings high. Nadal’s role as an ambassador for the Saudi Arabian tennis federation has also been lucrative, if controversial.
Daniel Medvedev
Daniil Medvedev, with a Grand Slam win at the 2021 US Open and five other major final appearances, continues to be a top contender. He broke the records for most sets played and time spent on court at the 2023 Australian Open.
Medvedev will compete at the 6 Kings Slam in Saudi Arabia, alongside tennis greats such as Alcaraz and Djokovic. He is also a prominent figure in the gaming world, with backing from HyperX, EA Sports, and Ubisoft, and is part of the ownership group of esports organization M80.
Naomi Osaka
Naomi Osaka returned to tennis in January after an injury and childbirth that kept her out of the game since September 2022. Despite dropping to No. 85 in the singles rankings, her candid discussion of her postpartum struggles has been well-received by fans and sponsors alike.
Osaka has new partnerships with Etsy, Maybelline, Meta AI, and ZICO Coconut Water, and her media company Hana Kuma is expanding brand campaigns for LPGA Tour golfers and developing an adult anime series, for which Osaka will also serve as a voice actress and executive producer.
Casper Rudd
Casper Ruud added his 12th ATP Tour title in Geneva this year, showing his versatility on all surfaces. Despite his declining health, Ruud remains a formidable player and the only man under the age of 25 with more than 100 career wins on both hard and clay. His sponsorships include Fleming Watches, Handelsbanken and Renault, in addition to several existing deals.
Aryna Sabalenka
Aryna Sabalenka started the year with a second straight Australian Open title, but missed Wimbledon with a shoulder injury and skipped the Olympics to recover. However, she bounced back by winning the Cincinnati Open and climbing back to No. 2 in the singles rankings. Sabalenka has also been given new endorsements with Oakberry açaí bowls and Master & Dynamic headphones.
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