The best tennis brands pop in and out of fashion conversations with Federer-like grace. For decades, the two disciplines have been inextricably linked. On the professional circuit, players like Nick Kyrgios and Serena Williams have pushed the boundaries of uniforms on the court, resulting in fines and sparking dress code upheavals in the process. Off the court, tennis gear has never been more popular: Kith’s ongoing relationship with Wilson continues to sell out; Loewe’s collaboration with On puts American racket prodigy Ben Shelton front and center; and Challenger—with a little help from Zendaya, Jonathan Anderson, and two very sweaty Rodent Men—sparked a running-in-shorts action that hasn’t let up yet.
The love story of the fashion world with palm game not one-sided applause. In 2024, there is an increasing appreciation for comfort, convenience, and brag vintage tennis gear—a stark departure from the mesh gear you’d find at a pro tennis store. A few years ago, the team behind Rowing Blazers introduced Arthur Ashe, a new line of preppy, tennis-friendly apparel that pays homage to the legendary ’70s style that gave it its name.
Tennis legends are finally catching on to the trove of mood board inspiration in their archives. Nike just brought back John McEnroe’s 30-year-old Attack shoe—and followed it up with a reissue of Andre Agassi’s much-loved Air Tech Challenge 2. Even Prince and Wilson are getting in on the action, collaborating with some of indie menswear’s favorite big names. Sure, you can still buy a pair of cool polyester-blend shorts or a sweat-wicking nylon polo, but given the chance, wouldn’t you rather rock a Richie Tenenbaum suit or buy a Matisse-inspired graphic tee?
If your answer to that question is affirmative and unambiguous, YESYou’ve come to the right place. Here are the tennis brands taking the sport to stylish new heights, from reborn household names to fresh new arrivals. Clear out some closet space, grab a Honey Deuce, and hop on the nearest train to Flushing: the game just got a whole lot better.
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Heritage Supporters
Lord
Prince has been ruling the tennis gear side of things for over fifty years, but they’ve recently moved into the style world with equal flair, most notably through a recent collaboration with London’s Percival. The chunky navy knit tennis polo (with a light blue collar embellishment) may be our favorite, but there are also some covetable striped shorts, and even a wide-leg, loose-fitting double-breasted suit. In addition to Percival, Prince has also released limited-edition collections with Sporty & Rich and Vacation Sunscreen.
Fred Perry
Alright folks, we’re not leaving this place without a Fred Perry moment. Founded by a three-time Wimbledon winner, the eponymous label was born on the court, but quickly became a household name in British streetwear circles — its laurel wreath logo has been adopted by Mods and Britpop fans alike, including Oasis frontman Liam Gallagher.
Phil
Fila has been a mainstay in the tennis world for decades, but chances are they’re not the first thing you think of when you see this headline. The good news: Their on-court performance gear is still top-notch, but they’ve evolved their apparel line to blend the best of their classic tennis looks with modern updates. Smart move—just look at those striped polos.
Wilson
If you’ve been around tennis, you’ve been around Wilson. Roger Federer’s racquet company of choice doesn’t just make gear for winning — they’ve also massively improved their style game over the past few years. The mainline is strong now (see the Professionals Cardigan ) but their biggest move was an ongoing collaboration with NYC-based Kith, which stopped producing instant apparel and gear in 2021. The latest edition is no longer available, but as we said, the mainline is solid.
Lacoste Fabric
Let’s be clear: the Lacoste polo is That one of the most influential pieces of tennis lifestyle apparel. The crocodile logo is an icon of the sport, and while you may not see as many open collars as you did during Ye Graduation Over the years, the French pros have never slowed down. They sponsor one of the greatest players of all time, Novak Djokovic, but continue to experiment with fun reworks of their classic block polo.
For Performance Lovers
Defending champion
Another Vancouver-based brand we recommend wearing on the court is Reigning Champ. If you’ve ever shopped for fitness gear, you’ve probably heard of them, but you may not have seen how great their tennis gear is. Their Solotex line stands out, combining superior hand feel, sweat management, and a great fit to create some of the best clothing you’ll ever wear on the court (or off). The muted designs are easy to mix and match with other brands, too. No clashing logos here.
Lululemon
Lululemon has become an integral part of our athletic lives, whether it’s gear for yoga, running, gym workouts, the golf course, or, yes, tennis. Their lightweight polos and shorts look great whether you’re playing on hardwood, grass, or clay, but they’re also easy to shop for because of their incredible utility off the court—and how well they hold up in the wash. Premium technical materials aren’t always easy to wear in everyday life, but Lululemon makes it look easy.
Uniqlo
Okay, one more Roger-related thing. (If you work with the GOAT, you have to be on the list, right?) Everyone knows Uniqlo for its men’s basics, but it’s also a great place for fitness gear. Like all Uniqlo products, you get modern cuts, great styles, and affordable prices.
Nike
Nike’s sneaker lovers aren’t going anywhere. The Swoosh makes some of the best tennis shoes in the game, worn by pros like Naomi Osaka, Rafael Nadal, and Frances Tiafoe, among many others. But the brand also shines with its heritage apparel. If you had an entire archive of classic tennis matches from the 1970s and ’80s to play, wouldn’t you re-release them?
On
It’s hard to think about tennis these days without thinking about On. The Swiss brand made its initial splash by teaming up with the greatest tennis player of all time, Roger Federer, to develop a series of tennis-specific shoes and apparel to go along with their running gear. But when Federer retired, On redoubled its efforts, signing two of tennis’ most exciting talents, world No. 1 Iga Swiatek and rising American Ben Shelton, and firmly planting its brand on the future of the sport. Their gear has also been upgraded—just look at the fuzzy wash on those tennis shorts.
Cool Kids Beginners
fin
Copenhagen’s menswear scene has been booming lately, so it’s no surprise that the city has also produced one of tennis’ most fun and stylish young brands. Blending sportswear and activewear, but with a sense of humour that’s mostly found in streetwear, Palmes has quickly found itself on the moodboard of every man who loves menswear, whether through their collaboration with the How Long Gone podcast or their tennis shoe remake with Italian sportswear legends Diadora.
Court
The Southern California desert and tennis go hand in hand. Located just outside of Anza Borrego State Park in Southern California, The Courts Anza-Borrego is not only a top tennis destination, but now also a merchandise center worth checking out. Shipped securely nationwide, their merchandise includes the aforementioned Matisse tribute, plus a slew of other graphics that will add interest to your tennis (and off-court) collection.
Yony ​​LA
When a fashion brand founder loves tennis, good things tend to follow. Yony’s tennis line blends contemporary and retro styles like the Palmes, Prince, and The Courts above, a perfect blend of modern and retro, with a strong technical performance touch too. The shirts, shorts, and tracksuits are the highlights, but there are some seriously comfortable off-court options made from thick, US-grown French Terry cotton.
Jacques
Some of our favorite pieces in the tennis world come from Jacques NYC. Combining prepster classics with modern tailoring and performance, the brand sits on the sporty side of the quiet luxury trend. The brand focuses heavily on natural materials like merino wool and wood-based renewable energy, meaning you’re not only keeping your pesky carbon footprint down, but you’re also investing in pieces that will feel great on your skin and last a long time.
Arthur Ashe
Jack Carlson and the Rowing Blazers’ new Arthur Ashe label pays homage to one of the most important figures to ever grace a tennis court. Preppy pique polos, paisley shorts and sweater vests headline the collection, while sporty mesh shorts and other on-court apparel add a touch of technical flair to the brand’s lineup. And for those of you who love vintage style: Rowing Blazers often releases vintage Arthur Ashe-inspired pieces that are a real treat.
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